Terrain, snow conditions, and the size of a mountain Every board has a unique riding experience-- even on the same slope. Your individual style influences your approach to a line. In the 1990’s snowboarding became an industrialized sport and we lost this sense of the unique approach.The media, globalization, and the mass production of boards… now all snowboards look alike.

Regardless, the true meaning of snowboarding has stayed the same. There will always be mountains, where the wind blows and the snow falls. We are still in search of undiscovered lines, and no one can take that away. GENTEMSTICK sends out each of it’s boards with “distinct characteristics”, in an effort to provide the true potential of riding, and to bring back the lost values of snowboarding.

The boards are created from an unframed, freedom searching mindset, that is GENTEMSTICK.